Case Civil Construction Acqualina

Client
Pedro Granado
Again
2019

The Enterprise

Acqualina is a high standard development for the city of Maringá. Designed with more than 20,000 m² of construction on 32 floors, with 1 apartment per floor and more than 30 leisure options, Acqualina combines sublime and innovative in a single real estate development.
Jobs
Naming Branding Repositioning Social Relationship Mkt Selling Performance

Acqualina Residence - Pedro Granado Imóveis

A black and white drawing of an arrow pointing down in a circle.

Marketing that generates Business

A black and white drawing of a magnifying glass and a globe.

300,000 targeted people reached

We created an extremely segmented monthly audience, talking only to the public that had the potential to buy.

A line drawing of a man with a plus sign next to him.

15 thousand people engaged

Brand Persona of the Brand talking to Buyer Personas resulting in many brand lovers, people in love with the brand.

A black and white drawing of a target with an arrow in it.

75 million trades in 1 month and a half

With this audience and engagement above 30%, we created a performance strategy for new B2B and B2C franchisees with monthly campaigns taking these people to the points of sale.

A billboard with a woman in a red dress on it

According to the creators, the venture happened naturally. In Maringá, the need for a really high standard building was identified. In this way, they began the creation of Acqualina Residence.

The purpose of the development is to bring home that practicality and leisure that you can only find in large resorts and hotels. All comfort and entertainment for your family, without leaving home!

The building has a business center, a space to update yourself on the economy and take care of business. Wine Club, with integrated chef's kitchen and individual wine cellars.

The Acqua Spa will also always be available, with saunas, massage room, indoor pool and a complete gym.


For children, the kids club is an incentive for creativity with interactive activities and connection games.

Acqua Club is a spectacle in itself, it has a 35-meter swimming pool, with children's and family depth, integrated between open and covered environments, in addition to a bar with bartender service. The Private Pool Party is an area to receive friends with an exclusive pool.

Naming Branding

We, here at Amblard, were honored to be able to work on the brand of this incredible development. We present a branding that managed to unite the adjectives that most define this project: sophistication, transformation, art, innovation, architecture, grandeur, magnificence.

These characteristics translate into the traits of royalty and grandeur that make up the brand.


The word branding is on a blue background.
A business card with a drop of water and a crown on it.
The word acqualina is on a white background
A graphic showing the shades of blue and yellow on a white background.
The logo for acqualina is on a blue background
A white background with a few logos on it
Acqualina residence logo on a white background
A seamless pattern of letters a and a on a white background.
A logo for acqualina residence is on a yellow background.
A set of four logos for acqualina on a white background.

Commercial Video Acqualina Residence

Marketing of relationship

In addition to branding, we were invited to do digital work, in the media, and offline, around the city. With that, we work from advertisements on social networks to billboards spread throughout Maringá. And the result of this work was rewarding: 25 Acqualina apartments sold in one month – for 3 million each.

We carry this number in our hearts and display it with pride. We are sure that our work bears fruit, both for our customers and for consumers who seek this demand.


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