Soládio Wegg Construtora Real Estate Launch Campaign

Soládio Campaign

Client

Construtora Wegg

again

2022

Using the knowledge of Philip Kotler, market positioning is “the action of designing the product and the image of the organization in order to occupy a differentiated position in the choice of its target audience”. In practical terms, positioning can be obtained from the formula: Segmentation Differentiation = Positioning. Soládio positions itself as follows: If it seeks to broaden the concept, we can say that Soladio is a building that first suggests a new life, with the comfort of light and heat, like the rebirth of the sun. A horizon of your own translates feelings of ascension for the purchase of the first apartment and offers hope in continuing to shine and conquering everything that still lies ahead, since this is just the beginning of a new life for two.

Jobs

PositioningCampaign LaunchLead PoppingStrategy PerformanceLead ManagementShort-term sales

Soladio is for those young adults who are full of hope for their future life in their own apartment. Soladio is for those young adults who want to come home and smell their stuff, their way. Soladio is for those young adults who enjoy intimate moments, small celebrations as a couple, moments of their own, in a place of their own.

Soládio common area video

For Empreendimento Soladio, the targeting was defined for young married adults, CLT professionals with an income of approximately 3 to 6 minimum wages, without children, who are looking to get out of rent and conquer their first home that brings a quality of life, as they see themselves free from rent, having the opportunity to start a new life.

Soládio leisure area video

The development's differentiation is where it matters most to the young couple, the intimate areas of life, with emphasis on the extremely functional integrated floor plan and the finish that is above the standard of properties in this category. The location of the development is another highlight, although Jardim Italia is not very close to the city center, we can still find large supermarkets, fairs, schools and medical clinics, gyms, bakeries and easy access to all other parts of the city. .

To add an extra layer of advantages, the apartments are sold at an extremely attractive price, below the value of competitors for this standard. From 190 thousand.

Folder Premium Soládio

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How to stand out your property in the real estate market?

Leave your contact details and let's make the launch of your venture a sales success together. Correct and positioned Branding / Launch / Lead Maintenance / Commercial Consulting.

DATASHEET

Customer - Construtora Wegg Service - Carol Amblard Dir. of Creation - Marcio Amblard Campaign - Launching Empreendimento Dir. of Art - Ivo Adams Copywriter - Zé Fagotti Social Media - Jéssica Buccki

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