Paraná Supermercados Repositioning Campaign

Repositioning Campaigns

Client

Paraná Supermarkets

again

2019

In its 36 years, Paraná Supermercados has worked and still works to create good times. The company started in Campo Mourão, hometown of the founders. Today, they have expanded to Cianorte, Ivaiporã and Goioerê. The company arrived at Amblard with defined promotion dates, but without a visual identity that would value its promotions and create a standardization of the supermarket's identity. From what was presented by the client, Amblard created a new visual identity for its weekly promotions campaign, following the appreciation of family moments. With the new visual identity, offer days gained a new face, with more striking and modern colors and techniques. Anyone who sees the new ones soon knows that it's a discount day and runs to take advantage! The idea has always been to show that shopping at the market brings good times to customers, and with the campaign we allow the creation of even better moments. Check out.