Credluz is a credit solution to buy in a practical way and without bureaucracy. Our challenge was to give visibility to the brand and its services, preparing the public for the launch of the newest service: the Credluz card. As the service was new to the market, we initially ran campaigns to generate brand/product awareness. We work with the concept: “Broke? Go from Credluz”. In this pre-launch phase of the campaign, the page saw a huge increase in messages initiated and comments received, revealing the interest and curiosity of the public. In 2 months, we had an increase close to 500% in responses on Mensseger, compared to the total from January to August.