The logo was created manually, with light contours and fluidity that translate the concept of the brand. And transmits to those who see it, all the affection and care that each owner expects them to have with their pets.
The difference in the height of the letters was thought with the aim of referring to the most popular pets in Brazil: the cat and the dog. And the letters R and S were drawn with angles and textures reminiscent of these two animals.
The colors were chosen from those that the dogs can identify, considering the feeling passed by each one of them.
Yellow transmits warmth, enthusiasm and happiness, in addition to stimulating mental activities and reasoning, bringing joy to the pet world.
While blue means serenity, tranquility and harmony, in addition to referring to health and bringing depth, stability and credibility to the brand.
Gray is the ideal complement, as it indicates subtlety, efficiency and responsibility at work, as well as the services offered by Rufs.
Have a branding that represents your company and create passionate about it.
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