Branding

Client
Fratello Market
again
2020
Mercadão Fratello brings a new concept to Maringá: the first open-air mall in the city. The youngest brother of the Mercadão family, he arrives to complement and offer new possibilities. This branding was both an honor and a challenge for our team: designed to position the company in the local market, portray the essence of the business and all the innovation present in this new venture. And we did! Take a look at this amazing job:
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BRANDING REPOSITIONING RELATIONSHIP MKT
About Us

Mercadão Fratello arrives to bring a different gastronomy, but with the same tradition and quality as the Mercadao de Maringá.

Fratello means “brother” in Italian and refers to the company's concern to continue offering haute cuisine and a family space.

To reflect this commitment, it was necessary to develop a logo. The novelty, in addition to imposing the company on the local market, manages to portray the essence of the business.

Based on this assumption, the visual identity is based on the fundamental tripod: fraternity, the welcoming environment and the quality of customer service.

The company's name in full: Mercadão Fratello, brings the foreign word written in Bellarina typography. The letter, in turn, demonstrates refinement and softness in its strokes.

In addition, at the top of the identity, we have an icon that represents the letter “M” of the market in curved lines, which, together with the circles, refers to the human figure and strengthens the idea of fraternal bonds.

DATASHEET

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