Case Industry
Nutrepet
again
Jobs
Positioning campaign
We recently saw the new campaign for Nutree's Performance Premium feed on the streets of Maringá.
It was created with the aim of showing the well-being and benefits that the feed offers: performance, energy and disposition, words represented in the pieces. From this, we created the concept "dog of well with life".
This concept is an expression of how dogs that use food are: they are good dogs with life. And that, in several aspects: he is in good health, very happy and does good to the people around him. Check out the cuties that were the pieces of the campaign:
WORK IN GROUP
B2B Positioning
But who are they? The full name is Nutree Pet Nutrition, its headquarters are in Maringá/PR, which is great for the company because the region is a great agro-industrial hub, and it is with great love that they serve all of Brazil.
So far so good, but it wasn't until Amblard arrived that everything changed (for the better, of course). Look!
01
Positioning
Our positioning for this client was to be very emphatic in “Being the funniest page in the pet segment”.
02
Conquest and Authority
Relationship marketing strategies attracted people who felt affinity with the brand.
03
B2C and B2B Strategy
We use B2C strategies first to win over the final consumer, until reaching the point where that consumer asks for food for his pet, thus generating B2B.
04
B2B Strategy
How difficult it is for us to enter the market
Those who liked it like, bark, meow and share. Nutree's page had everything to work: committed people and a subject that everyone loves. But it was a surprise to see how she grew up in such a short time. With each of our attempts, the interaction only increased, until it became the most engaged page in the country in its segment, and one of the most engaged among all existing fan pages in Brazil, in percentage terms. Take a look at the numbers:
Results
2 million people reached monthly
This reach came in the second month of work, the brand became increasingly popular for the right audience.
150 thousand
monthly engagement
This is the number of people who somehow interacted with the brand, because we have a SAC that talks to a Persona and interacts with other Buyer Personas.
Business
Success
We started a B2C strategy for the customer to order feed at the point of sale, which led to several pets coming into direct contact with the industry, and on the other hand, we sent a campaign focused on feed distributors to expand the scope of action.
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