Sexta-feira Negra? We have too! Our mission for Faculdade Eficaz was to put all the sensation of that unique date into a visual identity that was eye-catching, that translated the incredible discounts and, of course, without losing the brand identity. The result was this incredible campaign, where the simple became unique and the diary became special. Furthermore, this sensational campaign impacted over 300,000 people, involving over 27,000 users! And it wasn't for nothing, take a look: