Credluz Campaign

Campaign

Client

Centercob / Credluz

again

2020 / 2021

Credluz is a credit solution to buy in a practical way and without bureaucracy. Our challenge was to give visibility to the brand and its services, preparing the public for the launch of the newest service: the Credluz card. As the service was new to the market, we initially ran campaigns to generate brand/product awareness. We work with the concept: “Broke? Go from Credluz”. In this pre-launch phase of the campaign, the page saw a huge increase in messages initiated and comments received, revealing the interest and curiosity of the public. In 2 months, we had an increase close to 500% in responses on Mensseger, compared to the total from January to August.

Jobs

Campaign Launch More than 30,000 app downloads.

The launch campaign lasted 78 days, and during this period it had more than 6.8 million views of the contents, in addition to more than 30,000 downloads of the app, with a download rate of 35%. But the success of this campaign goes further, we surpassed the estimated download goal by 57%. This is a successful case! This is Amblard!

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DATASHEET

Customer - Centercob / Credluz Service - Aline Zuli Dir. of Creation - Augusto Cazela Dir. of Art - Lucas Lopes, Lariani Oliveira, Caio Martins Writing - Juliana Modotti Social Media - Juliana Belotto, Geovanna Souza