Before, it was others who decided for our beauty.
"This is beautiful, that is not". We listened in silence to the debate about female appearance.
But our voice gained strength and flew out of its cages.
The struggle to conquer one's own opinion was not easy. And it still isn't.
There is a lot to do.
But today, one thing is certain: deciding for your beauty is up to you.
And even as the years pass, her choice will always be yours.
She has stood the test of time.
Because the important thing is to look in the mirror and be delighted with what you see.
This is the true essence of beauty.
live. Beauty at all times.
What to do
Relaxed, light and objective language. Entertaining and informing the buyer persona, who does not always understand the complexity and indication of one procedure or another. Showcase the quality and professionalism of Espaço Vivare. Despite being close, do not use nicknames or words that show falsehood (flower, friend, darling). Never decide for the customer, but suggest. Working with empowerment and conscious pure beauty, both female and male.
what not to do
Affectionate nicknames to speak to the public.
Call it Space (Vivare Space or just Vivare is accepted).
Associate responsible physician image (against law).
Induce a medical-aesthetic-body treatment, but only suggest it, indicating benefits.
Avoid extremely technical language, with acronyms of chemical elements, the public does not understand and fails to perceive the value of the message.
Have a branding that represents your company and create passionate about it.
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