Holy Pulp branding

Branding

Client

Santa Polpa

again

2019

It's the flavor that takes you to heaven. The brand reflects lightness and quality of life for its customers, it represents health in the form of holiness. And the best way to take care of your health is to consume natural products that positively stimulate the body, such as the products offered by Santa Polpa. Completely prepared by hand, just as the fruits are selected to prepare the pulp, the font makes references to the body and stem of the fruit. The vowel "O" represents the human being, while the stems are represented by the orange lines between the letters. The absence of the contour attributes to harmonization, leaving aside rigidity and formality. Water green symbolizes renewal, it is the color of living nature. Orange portrays vitality and evolution.

branding but

Brand Repositioning Relationship Marketing Campaigns

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Our values

Branding Persona

Agatha Fabbri Conti, is 48 years old, divorced, mother of twins, Filipa and Fernanda, 26 years old. The three women currently live in the city of Maringá, in an apartment in zone 4 of the city with an adopted tabby kitten named Thomas. And he loves running in well-wooded places, enjoys physical activities, walks, going out with his daughters and their friends. Agatha is a very jovial woman!

Agatha, since she was young, consumed products straight from the garden, free of pesticides and preservatives, because her father had a garden where he grew almost all kinds of greens and vegetables to sell, so they always had these foods in their house. He learned from his mother to make juices with fruits and vegetables and other homemade recipes, because his mother, very creative, loved to mix everything in the juices and create recipes.

Agatha's good taste led her to the entrepreneurial world, where she developed, with the help of a nutritionist, recipes for incredible and totally different juice pulps! The Santa Polpa brand has been on the market for about two years, is growing in the city, but is already much loved by those in the know, thanks to its quality and health benefits.

Aghata's idea of starting a pulp brand came from the search for more practicality in everyday life, she wanted to drink juice, but preparing all the ingredients every day was a lot of work, and with two young daughters, at the time, she didn't have much time . Then I prepared some flavors to freeze and use for the whole week or more days. Over time, she saw that there were no pulps for sale in the market, not the ones she liked. So he started his project, selling homemade, and two years ago he started producing in greater quantity, in another space and got an ANVISA seal on his products. Today, its pulps are sold via whatsapp, facebook and instagram.

His biggest dream is to make Santa Polpa a big brand in the market, distributing health directly through people's juices. Encourage good eating habits in order to lead a healthier and quality life.

About Us

We have always had the concern with the quality of life in our DNA. When we thought of creating Santa Polpa, we already knew that our differential would go beyond producing delicious natural juices, what we really wanted was to give people more health.

And that was exactly what we managed to achieve. Our products are natural and without preservatives, our packaging is free of Bisphenol and we are certified by Anvisa, that is, we care about every detail so that you can rest assured when consuming our products.

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New concept

new results

More than 3 million impressions

In the first 30 days

Success

Public since launch

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DATASHEET

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