Branding Rufs

Branding

Client

Rufs Pet Shop

again

2020

A large establishment offering numerous types of services for domestic animals will be opened in Presidente Prudente. While the person is shopping, they can leave the children or their pet in a playground, this is the differential of the place. The choice of name was made considering the ease of decorating the brand. The name “Ruffs” refers to the barking of dogs. Despite serving all types of domestic animals, when we see a pet shop, we think directly of dogs and cats, hence the choice of this name.

Jobs

BRANDING REPOSITIONING RELATIONSHIP MKT CAMPAIGNS

APPLICATION MANUAL MOCKUP SUGGESTIONS

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Our values

The logo was created manually, with light contours and fluidity that translate the concept of the brand. And transmits to those who see it, all the affection and care that each owner expects them to have with their pets.

The difference in the height of the letters was thought with the aim of referring to the most popular pets in Brazil: the cat and the dog. And the letters R and S were drawn with angles and textures reminiscent of these two animals.

The colors were chosen from those that the dogs can identify, considering the feeling passed by each one of them.

About Us

Yellow transmits warmth, enthusiasm and happiness, in addition to stimulating mental activities and reasoning, bringing joy to the pet world.

While blue means serenity, tranquility and harmony, in addition to referring to health and bringing depth, stability and credibility to the brand.

Gray is the ideal complement, as it indicates subtlety, efficiency and responsibility at work, as well as the services offered by Rufs.

RUFS

Anyway, Rufs was developed from everything the pet needs and transmits: love, affection and joy. From the creation of the name, the shapes of the logo, to the colors. Each element was designed in such a way as to inspire the same attention and care that each owner has for their pet. After all, only Rufs understands your pet.

DATASHEET

Customer - Rufs Jobs - Branding Naming Service - Caroline Amblard Creative Director - Marcio Amblard Dir. of Art - Augusto and Marcio Approval - Carlos