Branding Ipatas

Branding

Client

Pamonhas do Cezar

again

2017

It was from the feeling of love between the owner and his pet that iPatas was born. This unique connection was what motivated the creation of a new connection. An application that makes life easier for those who have a pet. A practical option for owners and thoughtful for pets. We had the honor of developing the brand from scratch and transmitting all the love and affection present in this relationship. For this reason, each feature was made manually and designed in such a way as to show the main adjectives of the brand: love, affection and modernity. Each element that makes up the brand conveys to customers the credibility, trust and commitment that iPatas has, and the playful affection of someone who also loves pets. Take a look at the incredible result.

Jobs

BRANDING REPOSITIONING RELATIONSHIP MKT CAMPAIGNS

APPLICATION MANUAL MOCKUP SUGGESTIONS

Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button
Button

About Us

Pamonhas do Cezar is a chain of restaurants well known in the city of Maringá, for offering everything from pamonhas to executive dishes, snacks and desserts. Pamonhas do Cezar is expanding its units to other cities and states, currently having 8 stores. The old Brand did not fit the chain's proposal very well and had inappropriate elements in its use, it did not have a franchising identity and our challenge was to reverse this. The new brand brings the “franchise look” desired by the chain, in addition to modernity, dynamism and identification with its customers, it also standardizes with a franchise identity, thus improving the brand's branding and marketing.