Branding Baco

Branding

Spleen

Gastronomy

again

2017

Baco changed and we had the privilege of being chosen to participate very closely in this change. Giving a new face to the classic restaurant that conquered Maringá with its haute cuisine. Now serving as Baco Espaço Gastronomico, the bar, restaurant and events section are illustrated with logos that agree with each other and carry a lot of Greek culture, which alludes to the Greek god who gives the establishment its name. More than an agency, we are fans of this space that hasn't even opened yet and is already making waves. See below the result of this high-end rebranding. We wish this client success with the repositioning and branding outlined by Amblard's creatives.

COMPLETE BRANDING REPOSITIONING

BEFORE AND AFTER

Antes Depois

BRAND PRESENTATION

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DIGITAL IDENTITY

POSITIONING AND PERSONA

Our values

Branding Persona

Luiz is 55 years old, has a PhD in History, retired and shows that the longer one lives, there is always more to learn than to teach, the more experience and wisdom he has to offer. With all his experience, he knows very well what he wants. and what you don't want.

He has refinement, intelligence, knows how to contemplate unique moments and loves his family. For him, traveling is essential. His cultural personality ceaselessly seeks appreciation. Although he is passionate about haute cuisine, he enjoys classical music and understands various styles. His palate is wide and he has tried the cuisine of several countries.

That's why, after his retirement, he became the owner of Baco Restaurante. And we have to admit, Luiz is right. He knows how to offer all his uniqueness in the form of a palate.